Wish Clips allows sellers post short videos to show off their products, giving shoppers a more fun and interactive way to browse and buy.
Wish Clips
MY ROLE
UX Writer
Product designer
Product managers
Data scientist
Engineers
Localization
TEAM
TIMELINE
4 months
Wish Clips are shoppable videos that aim to promote inspiration and product discovery. Take a look at how you can shop with Wish Clips. Merchants and creators on Wish can now enrich your shopping experience by uploading videos showcasing their products.
With this feature, you can visualize items more effectively and better understand how they fit into your life.
PROJECT
Problem
Wish product listings lack engaging, interactive content
Customers are unable to fully understand product features
Lower customer engagement and conversion rates
Shoppers are less inclined to confidently make purchases without additional context or visual appeal
To ensure Wish Clips delivered maximum value to merchants and customers, I conducted thorough research and analyzed competitor strategies:
Competitor Analysis
Reviewed platforms like Amazon and TikTok, which successfully use video content to enhance product discoverability and engagement.
Key Takeaway: Short, visually appealing clips resonate with modern shoppers and influence purchase decisions.
User Research
Conducted surveys and usability tests with Wish users to identify preferences for video content.
Insight: Customers preferred short, informative videos showcasing product features, use cases, and unique selling points.
Merchant Feedback
Collaborated with merchants to understand their challenges in creating engaging product listings.
Insight: Merchants sought tools to create simple, effective videos without requiring extensive resources.
Market Trends
Analyzed the growing demand for shoppable videos and interactive content in e-commerce.
Insight: Video content has become a key driver for customer engagement and conversion, aligning with broader industry trends.
DISCOVERY
FINAL MVP
